Etkinlikte, Avustralya, Portekiz, Fransa, \u0130talya, Bulgaristan, ABD, Arjantin, Almanya, \u015eili, Japonya, L\u00fcbnan gibi \u00fclkelerden gelen d\u00fcnya i\u00e7kilerinin yan\u0131nda T\u00fcrk \u015farap ve rak\u0131s\u0131 da d\u0131\u015f pazarda tan\u0131t\u0131m olana\u011f\u0131na kavu\u015ftu.<\/p>\n
Gastronomi alan\u0131nda yay\u0131n yapan dergi edit\u00f6rlerinin, i\u00e7ecek uzmanlar\u0131n\u0131n, restoran sahiplerinin ve bas\u0131n \u00e7al\u0131\u015fanlar\u0131n\u0131n kat\u0131ld\u0131\u011f\u0131 etkinlikte, T\u00fcrkiye\u2019yi Efe Rak\u0131, Kavakl\u0131dere, Corvus ve Urla \u015faraplar\u0131 temsil etti. T\u00fcrkiye\u2019de, \u00fcretilmesi serbest olmas\u0131na kar\u015f\u0131n, t\u00fcketilmesi ve tan\u0131t\u0131m\u0131 konusunda yeni \u00e7\u0131kar\u0131lan yasalar y\u00fcz\u00fcnden s\u0131k\u0131nt\u0131lar ya\u015fanan Anadolu \u00fcz\u00fcmlerinden \u00fcretilen i\u00e7ecekler New York\u2019ta b\u00fcy\u00fck ilgi g\u00f6rd\u00fc.<\/p>\n
‘D\u00dcNYANIN BA\u015eKA H\u0130\u00c7B\u0130R YER\u0130NDE YOK’<\/strong><\/p>\n T\u00fcrkiye’nin en b\u00fcy\u00fck \u015farap \u00fcretici firmalar\u0131ndan olan Kavakl\u0131dere firmas\u0131n\u0131n sahiplerinden Ali Ba\u015fman, DHA\u2019ya yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, Anadolu\u2019ya \u00f6zg\u00fc \u00d6k\u00fczg\u00f6z\u00fc, Bo\u011fazkeresi, Kalecik Karas\u0131 gibi ger\u00e7ekten kalite potansiyeli bulunan \u00fcz\u00fcmleri d\u00fcnyaya tan\u0131tmak oldu\u011funu belirterek, “\u015eans\u0131m\u0131z var, \u00e7\u00fcnk\u00fc bu \u00fcz\u00fcmler sadece bize has \u00fcz\u00fcmler, d\u00fcnyan\u0131n ba\u015fka hi\u00e7bir yerinde yok. Amerika\u2019y\u0131 Pazar olarak se\u00e7tik, bir kere d\u00fcnyan\u0131n en \u00e7ok \u015farap ithal eden \u00fclkelerinden biri, hatta bir numara diyebiliriz. Bilin\u00e7li \u015farap \u00fcreten, ayn\u0131 zamanda objektif bir \u00fclke, s\u00fcbjektif de\u011fil. \u00c7\u00fcnk\u00fc \u00fcretici \u00fclkeler genelde s\u00fcbjektif oluyorlar, kendi mal\u0131n\u0131 daha \u00e7ok \u00f6nemsiyorlar. ABD hem \u00fcretici ayn\u0131 zamanda b\u00fcy\u00fck bir ithalat\u00e7\u0131 oldu\u011fu i\u00e7in ciddi bir pazar, t\u00fcm T\u00fcrk \u00fcreticileri i\u00e7in ciddi bir pazar ve T\u00fcrk \u00fcz\u00fcm \u00fcreticilerine daha a\u00e7\u0131k bir pazar. Bu f\u0131rsat\u0131 de\u011ferlendirmemiz laz\u0131m diye d\u00fc\u015f\u00fcn\u00fcyorum” dedi.<\/p>\n ABD pazar\u0131nda, kalitesi daha fazla oldu\u011fu i\u00e7in, Anadolu \u00fcz\u00fcmlerinin daha fazla \u015fans\u0131 oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc belirten Ba\u015fman, “Biliyorsunuz \u015fu anda T\u00fcrkiye\u2019de \u00fcretim zorluklar\u0131 var. Yeni gelen kanunla birlikte baz\u0131 s\u0131k\u0131nt\u0131lar\u0131m\u0131z var, tan\u0131t\u0131m s\u0131k\u0131nt\u0131lar\u0131m\u0131z var. Yurtd\u0131\u015f\u0131nda tan\u0131tmakta da zorluk getiriyor. Elimizden geldi\u011fi kadar T\u00fcrk \u00fcz\u00fcm\u00fcn\u00fc, Anadolu \u00fcz\u00fcm\u00fcn\u00fc, Anadolu kalitesini Amerika\u2019ya tan\u0131tmaya \u00e7al\u0131\u015f\u0131yoruz” diye konu\u015ftu.<\/p>\n ‘T\u00dcRK\u0130YE\u2019DE 250 B\u0130N TONLUK \u00dcZ\u00dcM END\u00dcSTR\u0130M\u0130Z TARAFINDAN KULLANILIYOR’<\/strong><\/p>\n Amerikal\u0131lar’\u0131n Efe Rak\u0131 ile de bulu\u015ftu\u011fu etkinlikte bulunan Genel M\u00fcd\u00fcr Egemen Demirta\u015f, T\u00fcrkiye\u2019de en \u00e7ok t\u00fcketilen alkoll\u00fc i\u00e7kinin rak\u0131 oldu\u011funa de\u011finerek, “Ama d\u00fcnyaya bakt\u0131\u011f\u0131m\u0131z zaman, bizim \u00fclkemizde \u00e7ok tan\u0131na bu \u00fcr\u00fcn\u00fcn pek tan\u0131nmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. \u00c7o\u011fu insan bu \u00fcr\u00fcn\u00fcn nas\u0131l i\u00e7ilece\u011fini, tad\u0131n\u0131n nas\u0131l oldu\u011funu dahi bilmiyor ve bu \u00fcr\u00fcn\u00fc hi\u00e7 denememi\u015f. Tabii ki uzun y\u0131llard\u0131r tekel alt\u0131nda \u00fcretim yap\u0131lmas\u0131n\u0131n da bunda b\u00fcy\u00fck etkisi var. Bizim beklentimiz, Meksika\u2019n\u0131n tekilas\u0131 gibi, Fransa\u2019n\u0131n konya\u011f\u0131 gibi, T\u00fcrkiye’nin alkoll\u00fc i\u00e7kisinin de t\u00fcm d\u00fcnyada tan\u0131nmas\u0131. Bu sayede \u00e7ok b\u00fcy\u00fck bir katma de\u011fer yarat\u0131laca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz. \u00c7\u00fcnk\u00fc T\u00fcrkiye\u2019deki \u00e7ok \u00f6nemli miktarda, senede 250 bin tonluk \u00fcz\u00fcm, birka\u00e7 milyon kilo anason yine bizim end\u00fcstrimiz taraf\u0131ndan kullan\u0131l\u0131yor. Dolay\u0131s\u0131yla bu \u00e7ok de\u011ferli, yani bir \u015fampanya gibi, bir konyak gibi \u00fcz\u00fcmden \u00fcretilmi\u015f bu \u00fcr\u00fcn\u00fcn d\u00fcnyada hak etti\u011fi yere gelmesi i\u00e7in markam\u0131z\u0131 New York\u2019a getirdik” diye konu\u015ftu.<\/p>\n \u00c7ok say\u0131da Amerikal\u0131ya ula\u015f\u0131p, \u00e7ok olumlu yorumlar ald\u0131klar\u0131n\u0131 belirten Egemen Demirta\u015f, T\u00fcrkiye\u2019nin de i\u00e7inde bulundu\u011fu pek \u00e7ok \u00fclkede, kendilerinin de i\u00e7inde bulunduklar\u0131 sekt\u00f6rle ilgili d\u00fcnyada d\u00fczenlemeler oldu\u011funa de\u011finerek, “Bunlar tabii ki bir \u00e7ikolata, bir \u015feker \u00fcretimi gibi d\u00fczenlemeleri hafif olan bir sekt\u00f6r de\u011fil. Biz \u015fu anda yeni gelen d\u00fczenlemelere g\u00f6re \u00e7al\u0131\u015fma \u015feklimizi ayarl\u0131yoruz. Biliyorsunuz reklamlar yap\u0131lam\u0131yor, tan\u0131t\u0131m faaliyetleri baz\u0131 k\u0131s\u0131tlamalar var. Bunlara uygun olarak \u00e7al\u0131\u015fmaya devam ediyoruz. Ancak bu yeni markalar\u0131n pazara giri\u015fi i\u00e7in son derece zor bir ortam yarat\u0131yor. Bu sekt\u00f6re yat\u0131r\u0131m yapmay\u0131 d\u00fc\u015f\u00fcnecek olanlar\u0131n bu d\u00fczenlemeleri dikkate alarak hareket etmeleri gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz” dedi.<\/p>\n \u2018\u00dcRET\u0130M\u0130N\u0130 SERBEST BIRAKTI\u011eINIZ B\u0130R SEKT\u00d6R\u00dc BALTALARSINIZ\u2019<\/strong><\/p>\n ABD pazar\u0131na girmek i\u00e7in New York\u2019ta ilk kez \u00fcr\u00fcnlerini sergileyen Urla \u015earap\u00e7\u0131l\u0131k Y\u00f6netim Kurulu Ba\u015fkan\u0131 Can Ortaba\u015f da, New York\u2019ta \u00e7ok yo\u011fun ilgi, g\u00f6rd\u00fcklerini s\u00f6yledi. Yeni \u00fcretici olmalar\u0131na kar\u015f\u0131n \u0130ngiltere, Japonya, \u0130skandinavya \u00fclkelerinden sonra ABD\u2019ye y\u00f6neldiklerini belirten T\u00fcrkiye \u015earap \u00dcreticileri Y\u00f6netim Kurulu \u00fcyesi Ortaba\u015f, “T\u00fcrk \u015farap\u00e7\u0131l\u0131\u011f\u0131m\u0131n son y\u0131llardaki geli\u015fmesi ger\u00e7ekten herkesi etkiledi. Ben inan\u0131yorum ki, dikkat edilir ve iyi bak\u0131l\u0131rsa T\u00fcrk \u015farap\u00e7\u0131l\u0131\u011f\u0131na, h\u00fck\u00fcmet de gerekli deste\u011fi sa\u011flarsa \u00f6n\u00fcm\u00fczdeki on sene i\u00e7erisinde d\u00fcnyan\u0131n d\u00f6rd\u00fcnc\u00fc yada be\u015finci \u015farap \u00fclkesi olabilecek bir potansiyeli var T\u00fcrkiye\u2019nin. \u0130n\u015fallah istedi\u011fimiz ve hayal etti\u011fimiz gibi olur” diye konu\u015ftu.<\/p>\n T\u00fcrkiye\u2019de tan\u0131t\u0131mlara getirilen k\u0131s\u0131tlamalar\u0131n kendilerini etkiledi\u011fine de de\u011finen Ortaba\u015f, “\u2018Pantolon \u00fcreten insan pantolonunu tan\u0131tacak, g\u00f6mlek \u00fcreten g\u00f6mle\u011fini tan\u0131tacak. \u015earap \u00fcreten de \u015farab\u0131n\u0131 tan\u0131tacak. Buna 18, 20,21 ya\u015f k\u0131s\u0131tlamas\u0131 getirebilirsiniz. Ama, internet sayfan\u0131z\u0131 kapat, yada hi\u00e7bir haber \u00e7\u0131kmayacak yada tan\u0131t\u0131m yap\u0131lmayacak derseniz \u00fcretimini serbest b\u0131rakt\u0131\u011f\u0131n\u0131z bir sekt\u00f6r\u00fc baltalars\u0131n\u0131z. Yani burada \u00e7ok ciddi bir yanl\u0131\u015fl\u0131k var. Umar\u0131m bu yanl\u0131\u015fl\u0131ktan en k\u0131sa zamanda geri d\u00f6n\u00fcl\u00fcr” diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":" T\u00fcrkiye\u2019ye \u00f6zg\u00fc \u00fcz\u00fcmlerden \u00fcretilen alkoll\u00fc i\u00e7eceklerin ABD’de da\u011f\u0131t\u0131m\u0131n\u0131 yapan ‘House of Burgundry’ firmas\u0131, New York\u2019un en bilinen mekanlar\u0131ndan biri olan ‘Russian TeaHouse’da, d\u00fczenledi\u011fi tad\u0131m etkinli\u011fi ile T\u00fcrk rak\u0131 ve \u015faraplar\u0131n\u0131 Amerikal\u0131lar’la bulu\u015fturdu.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[8],"tags":[],"coauthors":[],"class_list":["post-307","post","type-post","status-publish","format-standard","hentry","category-is-dunyasi"],"yoast_head":"\n