Select Y\u00f6netim Kurulu Ba\u015fkan\u0131 Cafer Mahiro\u011flu, “Markafoni’nin 15 milyon dolar gibi bir maliyeti oldu, 3 y\u0131lda 15 milyon dolarl\u0131k bir yat\u0131r\u0131m \u00f6ng\u00f6r\u00fcyoruz, yat\u0131r\u0131mlarla maliyet 30 milyon dolar\u0131 bulacak” dedi.<\/p>\n
<\/p>\n
Select taraf\u0131ndan sat\u0131n al\u0131nan ve 30 Haziran’da faaliyetlerini durduran Markafoni’nin sat\u0131\u015f s\u00fcreci ve \u00f6n\u00fcm\u00fczdeki d\u00f6nem hedefleri Select Y\u00f6netim Kurulu Ba\u015fkan\u0131 Cafer Mahiro\u011flu’nun kat\u0131l\u0131m\u0131yla d\u00fczenlenen toplant\u0131da payla\u015f\u0131ld\u0131.<\/p>\n
T\u00fcrkiye’deki ve d\u00fcnyadaki e-ticaret sekt\u00f6r\u00fcne ili\u015fkin bilgi veren Mahiro\u011flu, her sene y\u00fczlerce yeni markan\u0131n ortaya \u00e7\u0131kt\u0131\u011f\u0131 sekt\u00f6rde, bu \u015firketlerin y\u00fczde 80’inin kar edemedi\u011fini, marka konumland\u0131rmas\u0131n\u0131 do\u011fru yapm\u0131\u015f baz\u0131 \u015firketlerin ise zarar bile etse varl\u0131klar\u0131n\u0131 devam ettirdiklerini s\u00f6yledi.<\/p>\n
Markafoni’nin de bu markalardan biri oldu\u011funu dile getiren Mahiro\u011flu, \u015funlar\u0131 s\u00f6yledi:<\/p>\n
“Markafoni, T\u00fcrkiye’de bir hikayenin \u00fczerine oturmu\u015f, T\u00fcrkiye’de e-ticaretin ilk \u00e7\u0131kt\u0131\u011f\u0131 y\u0131llarda kendini konumland\u0131rm\u0131\u015f, do\u011fru pozisyon alm\u0131\u015f, insanlara do\u011fru mesaj vermi\u015f ve ula\u015fm\u0131\u015f bir marka. En \u00f6nemli k\u0131s\u0131m, markay\u0131 insanlar\u0131n kafas\u0131na kaz\u0131yabilmek. \u00d6n\u00fcm\u00fczdeki bir ka\u00e7 y\u0131lda d\u00fcnya, e-ticaretin kaybolan \u015firketlerinin \u00e7\u00f6pl\u00fc\u011f\u00fcne d\u00f6necek. Bir\u00e7ok \u015firket a\u00e7\u0131l\u0131yor, aradan ge\u00e7en belli s\u00fcrede sekt\u00f6rden diskalifiye oluyor. Oysa baz\u0131 isimler kafaya kaz\u0131n\u0131yor, Markafoni’de bunlardan biri.<\/p>\n
Markan\u0131n bilinirli\u011finin, ak\u0131llara kaz\u0131nm\u0131\u015f olmas\u0131n\u0131n bir de\u011feri yok, bunlar parayla sat\u0131n al\u0131nabilen \u015feyler de\u011fil. Di\u011fer yandan d\u00fcnyan\u0131n her yerinde bu yat\u0131r\u0131m\u0131 yapabilirdik, d\u00fcnyan\u0131n 5 \u00fclkesinde i\u015fletmelerimiz var ama bizim T\u00fcrkiye’ye kar\u015f\u0131 sorumlulu\u011fumuz var, T\u00fcrkiye\u2019nin gelece\u011fine g\u00fcveniyoruz. Burada kendi \u00fclkemde de var olmak istiyordum. Bu benim i\u00e7in \u00e7ok \u00f6nemli bir imkan oldu ve de\u011ferlendirdim.”<\/p>\n
“M\u00fc\u015fteriye art\u0131 de\u011ferler sunaca\u011f\u0131z”<\/strong><\/p>\n Mahiro\u011flu, Markafoni’nin 4 y\u0131l \u00f6nce 270 milyon dolara sat\u0131ld\u0131\u011f\u0131n\u0131 ve el de\u011fi\u015ftirdi\u011fini an\u0131msatarak, gelinen noktada bu de\u011ferden pek bir \u015fey kaybetmedi\u011fini anlatt\u0131.<\/p>\n Markafoni’nin kendisi i\u00e7in ayn\u0131 de\u011feri korudu\u011funa i\u015faret eden Mahiro\u011flu, “Markafoni’nin 15 milyon dolar gibi bir maliyeti oldu, 3 y\u0131lda 15 milyon dolarl\u0131k bir yat\u0131r\u0131m \u00f6ng\u00f6r\u00fcyoruz, yat\u0131r\u0131mlarla maliyet 30 milyon dolar\u0131 bulacak. \u015eu anki istihdam say\u0131s\u0131 olduk\u00e7a d\u00fc\u015fm\u00fc\u015f durumda, k\u0131sa s\u00fcre i\u00e7inde 600 ki\u015finin istihdam edilece\u011fi bir yap\u0131ya d\u00f6n\u00fc\u015fece\u011fiz.” ifadelerini kulland\u0131.<\/p>\n \u015eirketin \u00e7al\u0131\u015fma ve i\u015fleyi\u015f stratejisinde bir tak\u0131m de\u011fi\u015fikliklere gideceklerini anlatan Mahiro\u011flu, “M\u00fc\u015fteriye art\u0131 de\u011ferler sunaca\u011f\u0131z. M\u00fc\u015fteri bug\u00fcn ald\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc ertesi g\u00fcn alacak, paket b\u00f6lmeler olmayacak, bir ald\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc 7 g\u00fcn beklemeyecek, 5 \u00fcr\u00fcn ald\u0131ysa 5 ayr\u0131 yerden 5 ayr\u0131 paket gelmeyecek, bunlar gibi yenilikler yapaca\u011f\u0131z.” bilgisini verdi.<\/p>\n Mahiro\u011flu, web sitesini Cuma g\u00fcn a\u00e7may\u0131 planlad\u0131klar\u0131n\u0131 belirterek, ilk g\u00fcnlere \u00f6zel bir tak\u0131m f\u0131rsatlar ve indirimler sunacaklar\u0131n\u0131, Markafoni’nin halihaz\u0131rdaki m\u00fc\u015fteri kitlesine hizmet vermeye devam edeceklerini, yap\u0131lanma \u00e7al\u0131\u015fmalar\u0131n\u0131n de\u011fi\u015ftirilerek devam edece\u011fini s\u00f6yledi.<\/p>\n “2018 y\u0131l\u0131nda Markafoni’yi Avrupa’ya a\u00e7aca\u011f\u0131z”<\/strong><\/p>\n \u015eirketi kontroll\u00fc \u015fekilde yukar\u0131 \u00e7ekmeyi hedeflerini s\u00f6yleyen Mahiro\u011flu, b\u00fcy\u00fcmeyi kontroll\u00fc \u015fekilde g\u00f6t\u00fcreceklerine i\u015faret ederek, “A\u00e7t\u0131\u011f\u0131m\u0131z g\u00fcnden itibaren ziyaret\u00e7ilerin y\u00fczde 80’ini yakalayaca\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. 2018 y\u0131l\u0131nda Markafoni’yi Avrupa’ya a\u00e7aca\u011f\u0131z. Ana \u00f6nceli\u011fimiz T\u00fcrkiye’deki konumunu sa\u011flamla\u015ft\u0131rmak. Bug\u00fcne kadar Avrupa’daki bir markay\u0131 T\u00fcrkle\u015ftirdim, \u015fimdi T\u00fcrk bir markan\u0131n Avrupa’ya a\u00e7\u0131lma zaman\u0131 geldi.” \u015feklinde konu\u015ftu.<\/p>\n G\u00fcney Afrika merkezli Naspers’dan sat\u0131n ald\u0131klar\u0131 Markafoni’yi yeniden pazar lideri yapmak i\u00e7in \u00e7al\u0131\u015facaklar\u0131n\u0131 vurgulayan Select Y\u00f6netim Kurulu Ba\u015fkan\u0131 Cafer Mahiro\u011flu, zor durumdayken ald\u0131klar\u0131n Select’in k\u00fcllerinden yeniden do\u011fmas\u0131n\u0131 sa\u011flad\u0131klar\u0131n\u0131 ve gelinen noktada Select’in 250 ma\u011fazayla \u0130ngiltere’nin en g\u00fc\u00e7l\u00fc markalar\u0131ndan biri oldu\u011funu s\u00f6yledi.<\/p>\n Mahiro\u011flu, Markafoni ile \u00e7ok daha b\u00fcy\u00fck bir ba\u015far\u0131 \u00f6yk\u00fcs\u00fcne imza atmak istediklerini belirterek, e-ticarette T\u00fcrkiye i\u00e7in \u00f6nemli katma de\u011fer yaratacaklar\u0131n\u0131 anlatt\u0131.<\/p>\n “T\u00fcrkiye’deki e-ticaret potansiyelini harekete ge\u00e7irece\u011fiz”<\/strong><\/p>\n Mahiro\u011flu, d\u00fcnya e-ticaret pazar\u0131 ile ilgili de de\u011ferlendirmelerde bulundu. 2016 y\u0131l\u0131nda k\u00fcresel online ticaretin 1,6 trilyon dolarl\u0131k hacme ula\u015ft\u0131\u011f\u0131n\u0131 an\u0131msatan Mahiro\u011flu, bu rakam\u0131n 2020’de 2,9 trilyon dolara ula\u015fmas\u0131n\u0131n beklendi\u011fine dikkati \u00e7ekti.<\/p>\n Mahiro\u011flu, \u015fu bilgileri verdi:<\/p>\n “D\u00fcnya\u2019da e-ticaretin toplam perakendedeki pay\u0131 y\u00fczde 8,5. Bu oran\u0131n 4-5 y\u0131l i\u00e7inde y\u00fczde 15’lere \u00e7\u0131kaca\u011f\u0131 tahmin ediliyor. 80 milyon n\u00fcfusu ve 46 milyon internet kullan\u0131c\u0131s\u0131n\u0131n bulundu\u011fu T\u00fcrkiye’de ise e-ticaretin 2016’da ula\u015ft\u0131\u011f\u0131 toplam hacim yakla\u015f\u0131k 31 milyar lira. Bu miktar\u0131n 17,5 milyar liral\u0131k b\u00f6l\u00fcm\u00fcn\u00fc online ve \u00e7ok kanall\u0131 perakende olu\u015fturuyor. Sadece online perakendenin pazardan ald\u0131\u011f\u0131 pay ise 11,3 milyar lira.<\/p>\n E-ticaretin toplam perakende i\u00e7indeki pay\u0131 halen y\u00fczde 3,5 d\u00fczeyinde. D\u00fcnyadaki e-ticaret pazar\u0131na, T\u00fcrkiye’nin n\u00fcfusuna ve internet kullan\u0131c\u0131s\u0131na bakt\u0131\u011f\u0131m\u0131zda \u00fclkemizde online sat\u0131\u015f\u0131n potansiyelin \u00e7ok alt\u0131nda oldu\u011funu g\u00f6rebiliyoruz. T\u00fcrkiye’de online ticaret d\u00fcnya ortalamas\u0131 olan y\u00fczde 8,5’a \u00e7\u0131kt\u0131\u011f\u0131nda pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc neredeyse \u00fc\u00e7e katlanacak ve yakla\u015f\u0131k 100 milyar liral\u0131k bir hacme ula\u015facak.”<\/p>\n Verilerin online ticaret konusunda T\u00fcrkiye’nin potansiyelini net bir \u015fekilde ortaya koydu\u011funu vurgulayan Cafer Mahiro\u011flu, bu potansiyeli harekete ge\u00e7ireceklerini ve Markafoni’nin eskisinden \u00e7ok daha g\u00fc\u00e7l\u00fc bir \u015fekilde pazarda yerini alaca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" \u0130ngiltere\u2019de ya\u015fayan Sivasl\u0131 i\u015fadam\u0131 Cafer Mahiro\u011flu’nun sahibi oldu\u011fu Select Grubu, bir s\u00fcre \u00f6nce faaliyetini durduran T\u00fcrkiye\u2019deki \u00fcnl\u00fc e-ticaret sitelerinden Markafoni\u2019yi 15 milyon dolara sat\u0131n ald\u0131.<\/p>\n","protected":false},"author":3,"featured_media":65140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[3],"tags":[],"coauthors":[],"class_list":["post-65139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.nordicturk.com\/arsiv\/20122025\/wp-json\/wp\/v2\/posts\/65139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nordicturk.com\/arsiv\/20122025\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nordicturk.com\/arsiv\/20122025\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nordicturk.com\/arsiv\/20122025\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nordicturk.com\/arsiv\/20122025\/wp-json\/wp\/v2\/comments?post=65139"}],"version-history":[{"count":0,"href":"https:\/\/www.nordicturk.com\/arsiv\/20122025\/wp-json\/wp\/v2\/posts\/65139\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nordicturk.com\/arsiv\/20122025\/wp-json\/wp\/v2\/media\/65140"}],"wp:attachment":[{"href":"https:\/\/www.nordicturk.com\/arsiv\/20122025\/wp-json\/wp\/v2\/media?parent=65139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nordicturk.com\/arsiv\/20122025\/wp-json\/wp\/v2\/categories?post=65139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nordicturk.com\/arsiv\/20122025\/wp-json\/wp\/v2\/tags?post=65139"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.nordicturk.com\/arsiv\/20122025\/wp-json\/wp\/v2\/coauthors?post=65139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}