Wediacorp \u00dcst Y\u00f6neticisi (CEO) Funda \u015een yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, son 5 y\u0131lda sosyal medyan\u0131n g\u00f6rkemli \u015fekilde y\u00fckseldi\u011fini an\u0131msatarak, bu y\u00fckseli\u015fin hayat\u0131n bir\u00e7ok alan\u0131nda \u00e7ok say\u0131da farkl\u0131l\u0131\u011f\u0131 da beraberinde getirdi\u011fini s\u00f6yledi.<\/p>\n
Sosyal medyan\u0131n t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131ndan karar verme \u015fekillerine, bilgiye eri\u015fimden i\u015f yapma bi\u00e7imlerine kadar pek \u00e7ok kritik noktada de\u011fi\u015fimlere yol a\u00e7t\u0131\u011f\u0131na i\u015faret eden \u015een, \u015fu de\u011ferlendirmelerde bulundu:<\/p>\n
“Art\u0131k hepimiz d\u00fcnyaya daha entegre, bireyler, markalar, kurumlarla s\u00fcrekli ba\u011flant\u0131da ve bilgi bombard\u0131man\u0131na tutulmu\u015f bir hayata uyum sa\u011flad\u0131k. Bireysel anlamda ya\u015fan\u0131lan bu geli\u015fmelerin markalar\u0131 etkilemesi de ka\u00e7\u0131n\u0131lmaz oldu. Markalar bireylerin de\u011fi\u015fen t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131na, sorgulama bi\u00e7imlerine ve marka sadakatlerine y\u00f6nelik y\u00fcr\u00fctt\u00fckleri ara\u015ft\u0131rma ve \u00e7al\u0131\u015fmalar\u0131 sosyal medya ile b\u00fct\u00fcnle\u015fik bir \u015fekilde y\u00fcr\u00fcterek pazardaki konumlar\u0131n\u0131 g\u00fc\u00e7lendirmenin pe\u015fine d\u00fc\u015ft\u00fc.<\/p>\n
Bug\u00fcn sosyal medya markalar\u0131n pazardaki duru\u015flar\u0131n\u0131 g\u00fc\u00e7lendirmeleri y\u00f6n\u00fcnde hem dostlar\u0131 hem d\u00fc\u015fmanlar\u0131 konumunda. Y\u0131llar i\u00e7inde ya\u015fanan pek \u00e7ok \u00f6rnek vaka, markalar\u0131n sosyal medya sayesinde ne kadar h\u0131zl\u0131 y\u00fckselebildiklerini veya d\u00fc\u015f\u00fc\u015f ya\u015fayabildiklerini g\u00f6zler \u00f6n\u00fcne seriyor.”<\/p>\n
Sosyal medyan\u0131n etkisinin markalar\u0131 bu alana yapt\u0131klar\u0131 yat\u0131r\u0131mlar\u0131 art\u0131rmaya y\u00f6neltti\u011fini anlatan \u015een, 2015 y\u0131l\u0131nda sosyal network kanallar\u0131n\u0131n reklamlardan 8,3 milyar dolar kazand\u0131\u011f\u0131n\u0131, bu rakam\u0131n 2017 y\u0131l\u0131n\u0131n sonunda 35 milyar dolara y\u00fckselmesinin beklendi\u011fini s\u00f6yledi.<\/p>\n
Youtube’un reklam geliri 5,6 milyar dolar<\/strong><\/p>\n Instagram, Facebook, Twitter gibi sosyal payla\u015f\u0131m sitelerinin g\u00fcn\u00fcm\u00fczde en aktif alanlar olarak \u00f6n plana \u00e7\u0131kmas\u0131na kar\u015f\u0131n, Youtube’da her birini g\u00f6lgede b\u0131rakacak bir y\u00fckseli\u015f bulundu\u011funu aktaran \u015een, d\u00fcnyada oldu\u011fu gibi T\u00fcrkiye’de de pek \u00e7ok markan\u0131n Youtube’u aktif bir pazarlama mecras\u0131 olarak kullanmaya ba\u015flad\u0131\u011f\u0131n\u0131 anlatt\u0131.<\/p>\n Funda \u015een, Youtube’un markalar ve bireylerle yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalar sonucunda reklam gelirlerini 2017 y\u0131l\u0131nda 5,6 milyar dolara y\u00fckseltti\u011fine dikkati \u00e7ekerek, “Youtube d\u00fcnya genelinde 1 milyar 300 bin ki\u015fiye ula\u015ft\u0131, T\u00fcrk markalar bu platform i\u00e7in kesenin a\u011fz\u0131n\u0131 a\u00e7t\u0131.” ifadelerini kulland\u0131.<\/p>\n Google taraf\u0131ndan sat\u0131n al\u0131nd\u0131ktan sonra b\u00fcy\u00fcmesi katlanarak artan Youtube’un \u015fu an d\u00fcnyan\u0131n en b\u00fcy\u00fck video izleme platformu ve ikinci b\u00fcy\u00fck arama motoru oldu\u011funa dikkati \u00e7eken \u015een, d\u00fcnyada 1 milyar ki\u015finin takip etti\u011fi platformun T\u00fcrkiye’de ise 30 milyon tekil ki\u015fiye ula\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n \u015een, her g\u00fcn 5 milyar videonun izlendi\u011fi Youtube’a g\u00fcnl\u00fck ziyaret\u00e7i say\u0131s\u0131n\u0131n 30 milyonun \u00fczerinde oldu\u011funu vurgulayarak, Youtube’un t\u00fcm d\u00fcnyada h\u0131zl\u0131 b\u00fcy\u00fcyen bir platform oldu\u011funa vurgu yapt\u0131.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" 2015 y\u0131l\u0131nda sosyal network kanallar\u0131n\u0131n reklamlardan 8,3 milyar dolar kazand\u0131\u011f\u0131 ve bu rakam\u0131n 2017’de y\u0131l sonu itibariyle 35 milyar dolara y\u00fckselmesinin beklendi\u011fi bildirildi.<\/p>\n","protected":false},"author":3,"featured_media":67689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[22],"tags":[],"coauthors":[],"class_list":["post-68649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilim"],"yoast_head":"\n