Borsa d\u0131\u015f\u0131 aile \u015firketi, net kar\u0131nda y\u00fczde 19 art\u0131\u015fla 9,9 milyar krona (1,3 milyar avro, 1,6 milyar dolar) ula\u015farak \u015fimdiye kadarki en b\u00fcy\u00fck k\u00e2r\u0131 kaydetti. Sat\u0131\u015flar y\u00fczde 13 artarak 43,7 milyara ula\u015ft\u0131.<\/p>\n
Renkli plastik oyuncak tu\u011fla \u00fcreticisi, pandemi nedeniyle \u00c7in ve Meksika’daki fabrikalar\u0131n\u0131 ge\u00e7ici olarak kapatmak zorunda kalmas\u0131na ra\u011fmen k\u00fcresel pazar pay\u0131n\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 ve bunun da daha y\u00fcksek tedarik maliyetlerine yol a\u00e7t\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
B\u00fcy\u00fcyen \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f ve web sitelerine yap\u0131lan ziyaretlerin ikiye katlanmas\u0131yla grubun daha da geni\u015flemeyi planlad\u0131\u011f\u0131 \u00c7in’de 91 olmak \u00fczere 134 ma\u011fazan\u0131n a\u00e7\u0131lmas\u0131 sayesinde sat\u0131\u015flar genel olarak artt\u0131.<\/p>\n
\u00c7evrimi\u00e7i sat\u0131\u015flardaki art\u0131\u015fa ra\u011fmen, Danimarka’n\u0131n bat\u0131s\u0131ndaki Billund merkezli Lego, 2021’de 80’i \u00c7in’de olmak \u00fczere 120 yeni ma\u011faza a\u00e7may\u0131 planl\u0131yor. En \u00e7ok sat\u0131lan \u00fcr\u00fcnler aras\u0131nda yer alan klasik tu\u011flalar\u0131n yan\u0131 s\u0131ra son y\u0131llarda video oyunlar\u0131, filmler, \u00e7izgi filmler ve Legoland e\u011flence parklar\u0131 gibi alanlara da g\u00fc\u00e7l\u00fc bir \u015fekilde y\u00f6nelme g\u00f6r\u00fcl\u00fcyor.<\/p>\n
Danimarkal\u0131 “Leg godt” veya “Play good”un bir k\u0131saltmas\u0131 olan Lego, \u00f6zellikle, oyuncular\u0131n 2D Super Mario seviyelerinin ger\u00e7ek hayat versiyonlar\u0131n\u0131 olu\u015fturabildikleri A\u011fustos ay\u0131nda ba\u015flat\u0131lan Nintendo ile Super Mario oyun i\u015f birli\u011finin ba\u015far\u0131s\u0131na dikkat \u00e7ekmi\u015fti.<\/p>\n
2017’de kapsaml\u0131 bir yeniden yap\u0131lanman\u0131n ard\u0131ndan Lego, odak noktas\u0131n\u0131 multimedya oyunlar\u0131na ve s\u00fcrd\u00fcr\u00fclebilirli\u011fe \u00e7evirdi.<\/p>\n
Lego’nun ikonik tu\u011flalar\u0131 neredeyse k\u0131r\u0131lmaz ve nesiller boyu yeniden kullan\u0131labilir olsa da, kimyasal bile\u015fenlerinin gezegene verdi\u011fi kal\u0131c\u0131 zararlar nedeniyle plastik kullan\u0131m\u0131 giderek azalt\u0131l\u0131yor. Bu nedenle Lego, tu\u011flalar\u0131n\u0131n 2030 y\u0131l\u0131na kadar y\u00fczde 100 s\u00fcrd\u00fcr\u00fclebilir olaca\u011f\u0131na s\u00f6z verdi.<\/p>\n
\u015eirket ayr\u0131ca, \u00fcretim tesislerinin 2022 y\u0131l\u0131na kadar karbon n\u00f6tr olmas\u0131n\u0131 hedefliyor ve a\u015famal\u0131 olarak par\u00e7alar\u0131 ay\u0131ran ve geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f ka\u011f\u0131tla de\u011fi\u015ftiren plastik po\u015fetlerini a\u015famal\u0131 olarak kald\u0131r\u0131yor.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Borsa d\u0131\u015f\u0131 aile \u015firketi, net kar\u0131nda y\u00fczde 19 art\u0131\u015fla 9,9 milyar krona (1,3 milyar avro, 1,6 milyar dolar) ula\u015farak \u015fimdiye kadarki en b\u00fcy\u00fck k\u00e2r\u0131 kaydetti. Sat\u0131\u015flar y\u00fczde 13 artarak 43,7 milyara ula\u015ft\u0131. Renkli plastik oyuncak tu\u011fla \u00fcreticisi, pandemi nedeniyle \u00c7in ve Meksika’daki fabrikalar\u0131n\u0131 ge\u00e7ici olarak kapatmak zorunda kalmas\u0131na ra\u011fmen k\u00fcresel pazar pay\u0131n\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 ve bunun […]<\/p>\n","protected":false},"author":8,"featured_media":79355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[2],"tags":[],"coauthors":[],"class_list":["post-79993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-danimarka"],"yoast_head":"\n